Instagram DM templates & automation packs
Niche packs and pre-built automations to get you started. Pick one, customize the message and link, then go live — safely.
Each template is a ready-made Instagram DM automation flow — a trigger (a comment, a DM keyword or a story reply) already paired with a sample message and call-to-action. Instead of building from a blank screen, you clone a proven pattern, swap in your own link and wording, and publish. Every template inherits BuzzWire’s full safety stack automatically: the official Meta API, rate caps, warm-up ramps, per-user cooldowns, human-like delays and STOP opt-outs.
Browse by goal — deliver a lead magnet, share affiliate links, send discount codes, book clients, grow your email list or simply thank the people who engage. Whatever you pick, you can edit every word before it goes live, and personalize each send with tokens like the recipient’s first name.
Automation packs by niche
Curated, copy-paste flows for a specific kind of creator. More niches coming.
General-purpose DM templates
Works for any niche — browse by goal.
Popular
The templates most creators start with.
Send link on keyword
Someone comments “LINK” → they get your link in the DMs.
Send link on story reply
Someone replies to your story → they get your link in DMs.
Auto-reply to DMs
Someone DMs “INFO” or “LINK” → they get an instant reply.
Comment-to-DM
Any keyword comment becomes an instant DM with your link.
Sell & earn
Send links to the products you sell or promote.
Share affiliate links
Auto-send your LTK, affiliate or ShopMy link when someone comments a keyword.
Send discount codes
Someone comments “CODE” → they get an exclusive discount in DMs.
Promote your products
Someone comments “BUY” → they get your product page instantly.
Share pricing info
Someone comments “PRICE” → they get your rates or packages.
Engage audience
Say thanks and start real conversations.
Thank commenters
Someone comments a keyword → send a thank-you DM automatically.
Thank story reactors
Someone reacts to your story → thank them with a personal DM.
Start conversations
Someone comments a keyword → start a real conversation in the DMs.
Capture leads
Collect emails and share free guides.
Deliver lead magnets
Someone comments “FREE” → they get the link to your PDF, checklist or guide.
Collect emails first
Someone comments “GUIDE” → ask for their email, then send the content.
Grow your waitlist
Someone comments “WAITLIST” → they get your signup link.
Book clients
Send booking links and portfolios.
Send booking links
Someone comments “BOOK” → they get your Calendly or booking page automatically.
Share your portfolio
Someone comments “WORK” → they get your portfolio link in DMs.
Promote webinars
Someone comments “REGISTER” → they get your webinar signup link.
Explore more
Start from a template
Free to start. Pick a template, swap in your link, and BuzzWire handles the rest — within Instagram’s rules.