Instagram DM templates & automation packs
Pre-built automations and niche packs to get you started. Pick one, customize the message and link, then go live — safely.
Each template is a ready-made Instagram DM automation flow — a trigger (a comment, a DM keyword or a story reply) already paired with a sample message and call-to-action. Instead of building from a blank screen, you clone a proven pattern, swap in your own link and wording, and publish. Every template inherits BuzzWire’s full safety stack automatically: the official Meta API, pacing within Instagram’s limits, a warm-up for new accounts, smart repeat-contact pacing, human-like delays and STOP opt-outs.
Browse by goal — deliver a lead magnet, share affiliate links, send discount codes, book clients, grow your email list or simply thank the people who engage. Whatever you pick, you can edit every word before it goes live, and personalize each send with tokens like the recipient’s username. For single messages to copy, see our 36 Instagram DM templates.
General-purpose DM templates
Works for any niche — browse by goal.
Popular
The templates most creators start with.
Send link on keyword
Someone comments “LINK” → they get your link in the DMs.
Send link on story reply
Someone replies to your story → they get your link in DMs.
Auto-reply to DMs
Someone DMs “INFO” or “LINK” → they get an automatic reply.
Comment-to-DM
Any keyword comment becomes an automatic DM with your link.
Sell & earn
Send links to the products you sell or promote.
Share affiliate links
Auto-send your LTK, affiliate or ShopMy link when someone comments a keyword.
Send discount codes
Someone comments “CODE” → they get an exclusive discount in DMs.
Promote your products
Someone comments “BUY” → they get your product page automatically.
Share pricing info
Someone comments “PRICE” → they get your rates or packages.
Engage audience
Say thanks and start real conversations.
Thank commenters
Someone comments a keyword → send a thank-you DM automatically.
Thank story reactors
Someone reacts to your story → thank them with a personal DM.
Start conversations
Someone comments a keyword → start a real conversation in the DMs.
Capture leads
Collect emails and share free guides.
Deliver lead magnets
Someone comments “FREE” → they get the link to your PDF, checklist or guide.
Collect emails first
Someone comments “GUIDE” → ask for their email, then send the content.
Grow your waitlist
Someone comments “WAITLIST” → they get your signup link.
Book clients
Send booking links and portfolios.
Send booking links
Someone comments “BOOK” → they get your Calendly or booking page automatically.
Share your portfolio
Someone comments “WORK” → they get your portfolio link in DMs.
Promote webinars
Someone comments “REGISTER” → they get your webinar signup link.
Automation packs by niche
Curated, copy-paste flows for a specific kind of creator. More niches coming.
25 Instagram Comment-to-DM Templates for Fitness Creators
Copy-paste comment-to-DM flows for gym, nutrition, yoga, supplement and fitness-app creators. The post idea, keyword, DM and capture line for all 25.
Open the pack →24 Instagram DM Templates for Coaches and Consultants
Copy-paste comment-to-DM flows for business, mindset, career and consulting coaches — the post idea, keyword, DM and the qualifying line that sorts buyers from browsers.
Open the pack →
24 Instagram DM Templates for Realtors and Real Estate Agents
Copy-paste comment-to-DM flows for buyers, sellers, open houses and investors — post idea, keyword, DM and capture line, plus the fair-housing disclosure every automated agent DM needs.
Open the pack →
27 Instagram DM Templates for Beauty Creators, Estheticians and Med Spas
Copy-paste comment-to-DM flows for skincare and makeup creators, salons, estheticians and med spas — keyword, DM and capture line, plus the FTC and FDA disclosure every beauty DM needs.
Open the pack →
26 Instagram DM Templates for Ecommerce and D2C Brands
Copy-paste comment-to-DM flows for ecommerce and D2C brands — product links, drops, restocks, discount codes, order tracking and reviews. The keyword, the DM and the next step for all 26.
Open the pack →24 Instagram Auto-Reply Message Templates (Copy and Paste)
Copy-paste auto-replies for welcome DMs, price and booking questions, public comment replies, story replies and after-hours messages. The keyword, the message and the next step for all 24.
Open the pack →24 Lead Generation DM Templates for Instagram
Copy-paste lead-gen flows for lead magnets, webinars, discovery calls, qualifying questions and email lists. The keyword, the DM and the capture line for all 24.
Open the pack →Explore more
Start from a template
Free to start. Pick a template, swap in your link, and BuzzWire handles the rest — within Instagram’s rules.