Instagram DM automation templates
Pre-built automations to get you started. Pick one, customize the message and link, then go live — safely.
Popular
The templates most creators start with.
Send link on keyword
Someone comments “LINK” → they get your link in the DMs.
Send link on story reply
Someone replies to your story → they get your link in DMs.
Auto-reply to DMs
Someone DMs “INFO” or “LINK” → they get an instant reply.
Comment-to-DM
Any keyword comment becomes an instant DM with your link.
Sell & earn
Send links to the products you sell or promote.
Share affiliate links
Auto-send your LTK, Amazon or ShopMy link when someone comments a keyword.
Send discount codes
Someone comments “CODE” → they get an exclusive discount in DMs.
Promote your products
Someone comments “BUY” → they get your product page instantly.
Share pricing info
Someone comments “PRICE” → they get your rates or packages.
Engage audience
Say thanks and start real conversations.
Thank commenters
Someone comments a keyword → send a thank-you DM automatically.
Thank story reactors
Someone reacts to your story → thank them with a personal DM.
Start conversations
Someone comments a keyword → start a real conversation in the DMs.
Capture leads
Collect emails and share free guides.
Deliver lead magnets
Someone comments “FREE” → they get your PDF, checklist or guide.
Collect emails first
Someone comments “GUIDE” → ask for their email, then send the content.
Grow your waitlist
Someone comments “WAITLIST” → they get your signup link.
Book clients
Send booking links and portfolios.
Send booking links
Someone comments “BOOK” → they get your Calendly or booking page automatically.
Share your portfolio
Someone comments “WORK” → they get your portfolio link in DMs.
Promote webinars
Someone comments “REGISTER” → they get your webinar signup link.
Start from a template
Free to start. Pick a template, swap in your link, and BuzzWire handles the rest — within Instagram’s rules.