Instagram DM keyword automation
DM keyword automation answers when someone messages you a word like PRICE, BOOK or LINK. BuzzWire replies in the chat with your text and link, and every other message stays in your inbox for you.
Verified Meta Tech Provider · Official Instagram API · Unlimited DMs on Free5.0 on Capterra1,000+ creators and brands in 10 countries- What it does
- Replies when someone DMs you a keyword
- Matching
- Whole words, plus misspellings you add
- Plan
- Free, unlimited rules
- Instagram’s rule
- Replies within the 24-hour messaging window
- Other messages
- Stay in your inbox for you
How DM keyword replies work
Three steps in the BuzzWire app, no code.
- Step 1
Add a keyword rule
Create one rule per question people ask, like pricing or bookings, and add the words that should trigger it.
- Step 2
Write the reply
Write the answer once with a few variations, add your link and preview it on an iPhone.
- Step 3
Turn it on
Switch it on. Matching messages get your reply, and everything else waits in your inbox.
Examples you can copy
Put the keyword in your bio, a story or a Reel caption: “DM PRICE for today’s prices”.
- Use this template →
lena.stylesFashion shopPRICE - Use this template →
omar.eatsRestaurantBOOK - Use this template →
maya.createsFitness coachCALL - Use this template →
kai.codesTech creatorLINK
Everything you can set
Several keywords per rule
FreePRICE, PRICES and COST can share one answer.Whole-word matching
FreePRICE won’t fire on words like “priceless”.Misspellings as keywords
FreeAdd common typos so near-misses still get an answer.Your inbox stays yours
FreeMessages without a keyword are never auto-answered.Message variations
FreeSpintax and {{username}} so every reply reads differently.Any language
FreeWrite replies and buttons in your audience’s language.Image-card reply
ProA photo, a title and a button instead of a bare link.Follow Gate step
ProAsk for a follow before the link. The link always arrives.Lead capture step
ProCollect an email in the chat before sending the link.
Instagram’s messaging rules, built in
BuzzWire follows the messaging rules Instagram sets for every approved tool, so you don’t have to learn them.
What Instagram allows
- They message you firstBuzzWire only replies to people who sent your account a DM.
- 24-hour messaging windowReplies go out inside the 24-hour window that opens when someone messages you.
- Only keyword messagesA message without one of your keywords is left for you to answer.
How BuzzWire keeps it safe
- Official API and Instagram LoginNo password shared, no browser bots.
- Human-like pacingEvery send is paced within Instagram’s limits.
- Message variationsWording rotates so replies feel personal.
- STOP and link safetySTOP is always honored and risky links are blocked.
More detail: how we protect your account · Instagram DM limits
Free, with Pro when you want to grow
Free
$0 forever- Unlimited DM keyword rules
- Whole-word matching and misspellings
- Message variations and {{username}}
- Any-language replies
- Full safety suite
Pro
$9.99/mo- Everything in Free
- Image-card replies
- Follow Gate before the link
- In-DM lead capture + CSV
- No BuzzWire line on your DMs
- ⚡ Surge Mode for viral posts
Every new account gets 14 days of Pro, no card. Compare plans
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Matching, setup and what you can send.
What is DM keyword automation on Instagram?
It’s an auto-reply that fires when someone sends your account a specific word in a direct message, like PRICE or BOOK. BuzzWire answers in the chat with your text and link, through Instagram’s official API.
Is Instagram DM keyword automation free?
Yes. On BuzzWire’s free plan you can create unlimited keyword rules on one Instagram account, with message variations and no contact cap. Compare plans →
How does keyword matching work?
BuzzWire matches whole words, so PRICE won’t fire on “priceless”. Add plurals and common misspellings as extra keywords on the same rule so near-misses still get your answer.
What happens to messages without a keyword?
They stay in your Instagram inbox for you to answer. BuzzWire only replies to messages that contain one of your keywords.
Where should I tell people to DM the keyword?
Anywhere people see you: your bio, a story, a Reel caption or a pinned post. “DM PRICE for today’s prices” is enough.
Can a keyword reply ask for a follow or an email first?
Yes, on Pro. Add a Follow Gate or lead capture step to any keyword rule, and the link still arrives at the end. Follow Gate →
Should I use DM keywords or comment to DM?
Use DM keywords when you want people to message you, for example from your bio or a story. Use comment to DM when you want comments on a post or Reel. Many creators run both. Comment to DM →
Can I reply in other languages?
Yes. Write your keywords, replies and buttons in the language your audience uses.
Tips for better results
Where to promote your keyword
Put it in your bio, say it in stories and write it in Reel captions. The more places people see “DM PRICE”, the more questions answer themselves.
One rule per question
Give pricing, bookings and sizes their own rules. Each answer stays short and exact.
Answer in the first message
Lead with the answer and the link. Follow-up questions can come later in a normal chat.