Keyword replies with a smart catch-all
Auto-respond the instant someone DMs you a keyword like PRICE, PLAN or BOOK — and set a default reply that handles everything else, so no message goes unanswered.
One rule per intent
Exact or “contains” matching per rule, with longest-match-first and conflict warnings so two rules never fight.
A default that always answers
A single catch-all reply covers anything unmatched — sent at most once per person per 24h.
Never robotic
Spintax and rotating variants mean no two replies look identical to Meta’s spam detection.
Live in three steps
Add keyword rules
Map keywords like PRICE or PROGRAM to the reply each should send.
Set a catch-all
Write one friendly default reply for everything else.
Let it run
BuzzWire matches inbound DMs and replies safely, honoring STOP automatically.
Compliance is built in, not bolted on
When someone DMs you first, that’s the strongest consent signal there is. BuzzWire still applies rate caps, delays and STOP opt-out handling on every reply.
DM automation — common questions
What is Instagram DM keyword automation?＋
It auto-replies the moment someone sends your account a DM containing a keyword you set — like PRICE, PLAN or BOOK — with a smart catch-all default that answers everything else, so no message sits unread.
What happens if a message doesn’t match any keyword?＋
Your catch-all default reply handles it, so every DM gets an answer. The catch-all is sent at most once per person per 24 hours to avoid repeat messages.
Can two keyword rules conflict?＋
BuzzWire uses whole-word, case-insensitive matching with longest-match-first and conflict warnings, so “unlink” never triggers “link” and two rules never fight over the same message.
Is DM keyword automation free?＋
Yes. DM keyword automation is free forever with unlimited DMs. Pro ($9.99/mo or $79/yr) adds follower gating and in-DM lead capture, but the automation itself is free.
Verified Meta Tech Provider. Not endorsed by or affiliated with Instagram or Meta.
Let’s grow your DMs
Free to start. Every safeguard is on by default, from your very first DM.