Instagram story reply automation
Story-reply automation answers everyone who replies to your story with your keyword. BuzzWire sends your link in the chat, using a keyword set kept separate from your DM rules.
Verified Meta Tech Provider · Official Instagram API · Unlimited DMs on Free5.0 on Capterra1,000+ creators and brands in 10 countries
- What it does
- DMs everyone who replies with your keyword
- Works on
- Every story you post
- Plan
- Free, unlimited
- Instagram’s rule
- Replies within the 24-hour messaging window
- Keywords
- Separate from your DM keyword rules
How story-reply automation works
Three steps in the BuzzWire app, no code.
- Step 1
Add a story keyword
Pick the word people will reply with, like RECIPE or DROP. Story keywords live in their own set.
- Step 2
Write the reply
Write the DM once with a few variations and add your link. Preview it on an iPhone.
- Step 3
Post your story
Add “Reply RECIPE” to your story. Every reply with the word gets your DM.
Examples you can copy
Write the keyword big on the story, or add it as a sticker. One word works best.
- Use this template →
omar.eatsFood creatorRECIPE - Use this template →
lena.stylesFashion creatorDROP - Use this template →
maya.createsFitness coachSPOT - Use this template →
kai.codesTech creatorCODE
Everything you can set
Its own keyword set
FreeStory keywords are kept apart from your DM rules.Several keywords
FreeRECIPE and RECIPES can trigger the same reply.Every story you post
FreeOne keyword can stay live across all your stories.Message variations
FreeSpintax and {{username}} so every DM reads differently.Any language
FreeWrite the DM and buttons in your audience’s language.Same safety engine
FreePacing and STOP handling on every reply.Image-card reply
ProA photo, a title and a button instead of a bare link.Follow Gate step
ProAsk for a follow before the link. The link always arrives.Lead capture step
ProCollect an email in the chat before sending the link.
Instagram’s story-reply rules, built in
BuzzWire follows the messaging rules Instagram sets for every approved tool, so you don’t have to learn them.
What Instagram allows
- They reply firstOnly people who reply to your story get a DM.
- 24-hour messaging windowReplies go out inside the 24-hour window that opens with their story reply.
- Keyword replies onlyStory replies without your keyword stay in your inbox for you.
How BuzzWire keeps it safe
- Official API and Instagram LoginNo password shared, no browser bots.
- Human-like pacingEvery send is paced within Instagram’s limits.
- Message variationsWording rotates so replies feel personal.
- STOP and link safetySTOP is always honored and risky links are blocked.
More detail: how we protect your account · Instagram DM limits
Free, with Pro when you want to grow
Free
$0 forever- Unlimited story-reply automations
- Its own keyword set
- Message variations and {{username}}
- Any-language DMs
- Full safety suite
Pro
$9.99/mo- Everything in Free
- Image-card replies
- Follow Gate before the link
- In-DM lead capture + CSV
- No BuzzWire line on your DMs
- ⚡ Surge Mode for viral posts
Every new account gets 14 days of Pro, no card. Compare plans
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Keywords, setup and what you can send.
What is story-reply automation on Instagram?
It sends an automatic DM to people who reply to your Instagram story with a keyword. BuzzWire spots the keyword through Instagram’s official API and answers in the chat with your text and link.
Is story-reply automation free?
Yes. It’s free forever on BuzzWire, with unlimited automations on one Instagram account and no contact cap. Compare plans →
How do I get people to reply to my story?
Tell them exactly what to type: write “Reply RECIPE” in big text or a sticker, and say it out loud if you’re on camera. One short word gets the most replies.
Are story keywords separate from DM keywords?
Yes. Story replies have their own keyword set, so the same word can send one thing from a story and something else from a direct message. DM keyword automation →
What can the reply send?
Any link: a recipe, the link to a PDF, a video, a product page or a sign-up page. On Pro, an image card adds a photo, a title and a button.
Can I ask for a follow or an email first?
Yes, on Pro. Add a Follow Gate or lead capture step to the story automation, and the link still arrives at the end. Follow Gate →
Should I use story replies or comment to DM?
Use story replies for quick, 24-hour offers like drops and codes. Use comment to DM on posts and Reels you want more comments on. Many creators run both. Comment to DM →
Is story-reply automation safe for my account?
BuzzWire works only through Instagram’s official API as a Verified Meta Tech Provider. It messages only people who replied to your story, paces every send within Instagram’s limits and always honors STOP. How we protect your account →
Tips for better results
Make the keyword impossible to miss
Use big text or a sticker in the middle of the story, and say the word out loud if you’re on camera.
Run a short sequence
Tease the offer in one story, show the keyword in the next, and remind people near the end of the day.
Match the word to the offer
RECIPE for a recipe, DROP for a launch, CODE for a discount. People remember words that say what they get.