Instagram DM automation for beauty creatorsShow the routine. We send the products.
When someone comments ROUTINE, SHADE or DUPE on your Reel, BuzzWire sends them a private DM with your product list, your shade match or your dupe breakdown, and can reply under the comment too. Free and unlimited, on Instagram’s official API.
Free forever · No card · Pro $9.99/mo for lead capture and image cards5.0 on CapterraTrusted by 1,000+ creators and brands in 10 countries
- What it sends
- Routines, product lists, shade matches and codes
- Works on
- Posts, Reels, stories and DMs
- Plan
- Free, with unlimited DMs
- Instagram’s rule
- One private reply per comment, within 7 days
- Pro adds
- Lead capture, image cards, Follow Gate
Sound familiar?
Three moments every beauty creator on Instagram knows.
Ready-made flows for beauty creators
Pick one, swap in your products and link, and it’s live in minutes.
These come from our beauty pack of 27 templates for creators, estheticians and med spas. See all 27 beauty templates →
How it works for a routine Reel
Three steps in the BuzzWire app, no code.
- Step 1
Pick the post and keyword
Choose the routine Reel, or every new post, and the word people should comment, like ROUTINE.
- Step 2
Write the DM
Add your product link, a short affiliate note and a few wording variations. Preview it on an iPhone first.
- Step 3
Turn it on
Add a public reply under the comment if you like. Every ROUTINE comment now gets your product list.
What to send for every kind of beauty post
One keyword per moment. Followers get the exact product, and you get the click.
| Moment | Keyword | What the DM sends | Best post |
|---|---|---|---|
| Routine | ROUTINE | Every product, in order | Skincare Reel |
| Try-on | SHADE | Your shade and the ones either side | Foundation try-on |
| Dupe test | DUPE | Side-by-side breakdown | Comparison carousel |
| Brand collab | CODE | Code, terms and the shop link | Story with “Reply CODE” |
| Guide | SPF | Sunscreen guide, after an email (Pro) | Review carousel |
| Product launch | DROP | Waitlist link for the new drop | Teaser Reel |
Turn beauty comments into subscribers with Pro
Pro is $9.99/mo at the founding price. Every new account gets 14 days of Pro free, no card.
⚡ Surge Mode
ProWhen a post blows up, Surge Mode lines up the extra comments and sends their DMs at a safe pace, so your best post doesn’t leave fans without the link. On automatically with Pro.
Link in bio vs answering by hand vs BuzzWire
| “Link in bio” | Answering DMs by hand | BuzzWire | |
|---|---|---|---|
| Reply time | Whenever they find the link | Whenever you see the comment | Automatic, paced like a person |
| The right product for each video | One link page for everything | Yes, if you paste it each time | A different link on every post |
| Nights and weekends | Yes | Only if you’re online | Yes |
| Public reply under the comment | No | By hand | Yes, with variations |
| Captures the lead | No | Sometimes | Email in the chat (Pro) |
| Cost | Free | Your evenings | Free; Pro $9.99/mo |
Creators and brands run their Instagram DMs on BuzzWire
- 1,000+creators and brands
- 10countries
- 450K+DMs sent automatically
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
Stats as of October 2026.
Built for Instagram’s rules and beauty’s
BuzzWire follows Instagram’s messaging rules for you. A few beauty rules are yours to keep, and your DMs make them easy.
Instagram’s rules, built in
- One private reply per commentSent within 7 days of the comment. If they reply, you keep talking in Instagram’s 24-hour window.
- Only people who askedDMs go only to people who commented your keyword, messaged you or replied to your story.
- Official API and Instagram LoginNo password shared, no browser bots. Every send is paced within Instagram’s limits.
- STOP always worksAnyone who replies STOP gets no more automated messages.
Beauty tips for your DMs
- Disclose links, gifts and adsSay “affiliate link”, “gifted” or “paid partnership” in the post and in the DM. The FTC wants it clear and easy to see.
- No medical claimsSkip words like “cures”, “treats” or “clears acne”. Share what you use and how it worked for you.
- Suggest a patch testAdd a short line about patch testing new products, and point skin conditions to a dermatologist.
- Keep shades honestFilm swatches in natural light and name your exact shade, so the match people buy is the one they saw.
These are tips, not legal or medical advice. More detail: how we protect your account · Instagram DM limits
Features used in this playbook
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Routines, shades and the rules.
How do beauty creators share product links on Instagram?
Add one keyword to the caption, like “Comment ROUTINE for every product”, then DM each person the link. BuzzWire sends that DM for you, so every comment on a routine, tutorial or try-on gets your product list, even weeks after you post the video.
Is Instagram DM automation allowed for beauty creators?
Yes. Instagram DM automation for beauty creators is allowed when it runs on Instagram’s official API. BuzzWire is a Verified Meta Tech Provider: it sends one private reply per comment, within 7 days, and only to people who commented your keyword, messaged you or replied to your story.
Can I send my skincare routine as a PDF by DM?
You can send the link to your PDF. Put the routine on a page or in a shared file, then add that link to the DM. Instagram allows one link per DM, so a single page with every product, in order, works best for followers.
How do I disclose affiliate links and gifted products?
Say it plainly next to the link: “affiliate links, so I may earn a commission” or “gifted by the brand”. Add the same note to your caption, and use Instagram’s paid-partnership label on sponsored posts. The FTC wants a disclosure people can easily see.
Can I send shade matches automatically?
Yes. Write your shade and the shades either side into the DM, with a link to the brand’s shade chart, and use SHADE on try-on Reels. BuzzWire answers only your keywords, so any follower who needs more help stays in your inbox for you to answer.
What should a beauty DM say about results?
Share what you use and how it worked for you, not what it will do for them. Skip medical claims like “clears acne” or “heals eczema”, add a short patch-test note, and point skin conditions to a dermatologist. Results vary by skin type, so say so.
How do I grow an email list from beauty Reels?
Turn on In-DM lead capture (Pro). BuzzWire asks for an email, and a name if you like, before it sends your guide or routine link. Each one is saved to your Leads list, and you can export a CSV to import into your email tool. How lead capture works →
Can I send product photos in the DM?
Yes, with image-card DMs (Pro). The DM shows the product photo, a short title and a tappable button like “Shop the routine”, so it looks like a product card instead of a bare link. It works on comment, DM-keyword and story-reply flows. How image-card DMs work →
Is BuzzWire free for beauty creators?
Yes. BuzzWire’s Instagram DM automation for beauty creators is free: the Free plan includes unlimited DMs and automations on one Instagram account, with comment, DM and story triggers and public replies. Pro adds lead capture, image cards and Follow Gate for $9.99/mo, and every new account gets 14 days of Pro free. Compare plans →
Instagram for beauty creators: the DM playbook
How do beauty influencers on Instagram make money?
Most earn from affiliate links, brand codes, paid partnerships and, later, their own products or services. The earnings follow the click, so make each product easy to get. Put one keyword in the caption, send the product list in a DM to everyone who comments, and disclose affiliate links and gifts clearly. A routine Reel that keeps getting views keeps sending your list.
What content works best on beauty Instagram?
Get-ready-with-me Reels, AM and PM routines, foundation try-ons, dupe tests, empties and honest reviews. Each one answers a question people already ask in the comments: what is it, what shade, is it worth it. Give every post a keyword, like ROUTINE, SHADE or DUPE, so that question turns into a DM with the exact link, sent to each person who asked, even while you sleep.
Which comment keywords work best for beauty posts?
Short words that match what people want: ROUTINE, SHADE, DUPE, LOOK, CODE. Use one keyword per post so the product list always fits the video, and put the keyword in the first line of the caption. Skip one-letter keywords, which fire on ordinary comments, and words people type anyway, like “gorgeous” or “wow”, so the DM reaches only the people who asked for it.