More drop-day clicks, waitlist signups and sell-outs from every launch post
Launch days flood your comments. BuzzWire DMs the product link to everyone who asks — paced and rotated so your biggest day never looks like spam.
Why fashion brands choose BuzzWire
Drops sell out and restocks get missed in a sea of comments. BuzzWire makes your feed shoppable — DMing product links, drop alerts and restocks instantly while capturing the customer emails you own.
Built for how fashion brands grow
Shoppable comments
Every “link?” comment turns into a DM with the exact product page.
Drop & restock alerts
Story replies trigger instant DMs when a drop lands or an item is back.
Own your customers
Capture emails in the DM for owned marketing and retargeting.
Live in three steps
Connect Instagram
Link your account through the official Meta API — no password, just one approval.
Build a flow
Pick a keyword and the link, PDF or offer BuzzWire should send back.
Go live, safely
BuzzWire replies inside the safe window with rate caps and humanized delays.
Compliance is built in, not bolted on
BuzzWire only messages people who engaged with you first — on the official Meta API, with rate caps, per-user cooldowns, humanized delays and STOP opt-out on every send.
Fashion brands — frequently asked questions
Is Instagram DM automation safe for fashion brands?＋
Yes. BuzzWire runs on the official Meta Instagram API — no bots or scraping — and only messages people who comment, DM, or reply to your story first. Rate caps, per-user cooldowns, humanized delays and STOP opt-out run on every send, so fashion brands stay well within Instagram’s rules.
How do fashion brands use BuzzWire?＋
Most fashion brands set up flows like Comment “SHOP” → product link, Story “DROP” → alert, DM “CODE” → discount. A follower comments or DMs a keyword, BuzzWire instantly replies with the right link, PDF or offer, and the contact is saved so you can follow up.
Do I have to share my Instagram password?＋
Never — BuzzWire never asks fashion brands for an Instagram password. You connect through Meta’s official login, so it never sees or stores your password; connecting any other way is one of the fastest ways to get an account flagged.
How much does BuzzWire cost for fashion brands?＋
BuzzWire is free forever for fashion brands — unlimited automations within the same safe rate limits, no monthly DM cap. Pro is $9.99/mo (or $79/yr) and adds follower gating, in-DM lead capture with CSV export, and removes BuzzWire branding. New signups get a 14-day Pro trial, no card required.
Let’s grow your DMs
Free to start. Every safeguard is on by default, from your very first DM.