Instagram DM automation for jewelry brandsShow the piece. We send price and sizing.
When someone comments PRICE, SIZE or CUSTOM on your post, BuzzWire sends them a private DM with the price and product link, your ring sizing guide or your custom-order form, and can reply under the comment too. Free and unlimited, on Instagram’s official API.
Free forever · No card · Pro $9.99/mo for custom-order leads5.0 on CapterraTrusted by 1,000+ creators and brands in 10 countries
- What it sends
- Prices, product links, ring and bracelet sizing, custom-order forms
- Works on
- Posts, Reels, stories and DMs
- Plan
- Free, with unlimited DMs
- Instagram’s rule
- One private reply per comment, within 7 days
- Pro adds
- Custom-order leads, product cards, Follow Gate
Sound familiar?
Three moments every jewelry brand on Instagram knows.
Ready-made flows for jewelry brands
Pick one, swap in your piece and link, and it’s live in minutes.
These come from our ecommerce pack of 26 templates for product questions, sizing, restocks and post-purchase. See all 26 ecommerce templates →
How it works for a ring post
Three steps in the BuzzWire app, no code.
- Step 1
Pick the post and keyword
Choose the ring post, or every new post, and the word people should comment, like SIZE.
- Step 2
Write the DM
Add your sizing guide link and a short how-to-measure line. Preview it on an iPhone before it goes live.
- Step 3
Turn it on
Add a public reply under the comment if you like. Every SIZE comment now gets your sizing guide.
What to send at each step of a purchase
One keyword per moment, from “price?” to the care card.
| Moment | Keyword | What the DM sends | Best post |
|---|---|---|---|
| New piece | PRICE | Price by metal and the product link | Product Reel or carousel |
| Ring size | SIZE | Paper-strip method, printable sizer and size chart | Ring carousel |
| Bracelet size | WRIST | How to measure your wrist, plus the size chart | Bracelet post |
| Gifts | GIFT | Gift guide by budget, with gift wrap and shipping cutoffs | Holiday carousel |
| Custom and bridal | CUSTOM | An email ask, then your custom order form (Pro) | Custom or bridal post |
| After the order | CARE | Care guide for the metal they bought | DM keyword or bio |
Turn “price?” into custom orders with Pro
Pro is $9.99/mo at the founding price. Every new account gets 14 days of Pro free, no card.
⚡ Surge Mode
ProWhen a post blows up, Surge Mode lines up the extra comments and sends their DMs at a safe pace, so your best post doesn’t leave fans without the link. On automatically with Pro.
Link in bio vs answering by hand vs BuzzWire
| “Link in bio” | Answering DMs by hand | BuzzWire | |
|---|---|---|---|
| Reply time | Whenever they find the link | Whenever you see the comment | Automatic, paced like a person |
| Answers “what size am I?” | No | Yes, one person at a time | Sizing guide to everyone who asks |
| Nights and weekends | Yes | Only if you’re online | Yes |
| Public reply under the comment | No | By hand | Yes, with variations |
| Captures the lead | No | Sometimes | Email in the chat (Pro) |
| Cost | Free | Your evenings | Free; Pro $9.99/mo |
Creators and brands run their Instagram DMs on BuzzWire
- 1,000+creators and brands
- 10countries
- 450K+DMs sent automatically
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
Stats as of October 2026.
Built for Instagram’s rules and jewelry’s
BuzzWire follows Instagram’s messaging rules for you. A few jewelry rules are yours to keep, and your DMs make them easy.
Instagram’s rules, built in
- One private reply per commentSent within 7 days of the comment. If they reply, you keep talking in Instagram’s 24-hour window.
- Only people who askedDMs go only to people who commented your keyword, messaged you or replied to your story.
- Official API and Instagram LoginNo password shared, no browser bots. Every send is paced within Instagram’s limits.
- STOP always worksAnyone who replies STOP gets no more automated messages.
Jewelry tips for your DMs
- Name the metal exactlySay “14k solid gold”, “gold vermeil” or “gold-plated”, as it is. The FTC’s Jewelry Guides cover how metals are described.
- Label stones clearlySay lab-grown, simulated or natural, and note any treatment, in the DM or on the linked page.
- Keep sizing honestUse a size chart that matches how your pieces are made, and note when a style runs small or a wide band fits tighter.
- Post resizing and return termsIf custom or engraved pieces are final sale, or resizing costs extra, say so in the DM or link to the policy.
These are tips, not legal advice. More detail: how we protect your account · Instagram DM limits
Features used in this playbook
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Prices, sizing and the rules.
How do jewelry brands turn “price?” comments into sales?
Answer every “price?” with a DM that gives the price and links to the piece. Add “Comment PRICE” to the caption so people know the word, and BuzzWire sends each person the price and product link, with an optional public reply under the comment.
How can customers find their ring size from an Instagram DM?
Send a SIZE flow that links to your sizing guide. Tell them to wrap a thin paper strip around the base of the finger, mark where it meets, measure in mm and match it to your chart. Measure at the end of the day, and size up a half for wide bands.
How do I help customers measure their bracelet size?
Send a WRIST flow with a short how-to: wrap a soft tape or string just below the wrist bone, measure it, then add about ½ inch for a snug fit or 1 inch for a looser one. Link to a bracelet size chart for each style you make.
Is Instagram DM automation safe for jewelry brands?
Yes. Instagram DM automation for jewelry brands is safe when it runs on Instagram’s official API. BuzzWire is a Verified Meta Tech Provider: you connect with Instagram Login, no password shared, and it sends one private reply per comment, within 7 days, only to people who asked.
Can I take custom jewelry orders through Instagram DMs?
Yes. Set a CUSTOM keyword that sends your inquiry form, with metals, sizes and your timeline. Turn on In-DM lead capture (Pro) to ask for an email first, so every request is saved to your Leads list, even if they don’t finish the form right away. How lead capture works →
Can the DM show a photo of the piece?
Yes, with image-card DMs (Pro). The DM shows the photo, a title like “Mara ring”, a short line with the metal and sizes, and a tappable button to the product page. On the Free plan, the DM sends a text message with the link. How image-card DMs work →
How should I describe gold and stones in Instagram DMs?
Use the exact terms: 14k solid gold, gold-filled, vermeil or gold-plated, and lab-grown, simulated or natural for stones. The FTC’s Jewelry Guides cover these words. Put the full details on the product page and link to it from the DM.
Can BuzzWire send restock alerts for sold-out pieces?
Yes. Post a story with “Reply RESTOCK” or put the keyword on the sold-out post, and BuzzWire DMs the restock page. With lead capture (Pro), ask for an email in the chat instead, then export the list and email everyone when the piece is back.
Is BuzzWire free for jewelry brands?
Yes. BuzzWire’s Instagram DM automation for jewelry brands is free: the Free plan includes unlimited DMs and automations on one Instagram account, with comment, DM and story triggers and public replies. Pro adds lead capture, image cards and Follow Gate for $9.99/mo, and every new account gets 14 days of Pro free. Compare plans →
Jewelry on Instagram: the DM playbook for brands
How do you sell jewelry on Instagram?
Show the piece being worn, close up and in daylight, and show the making in Reels. Give every post one keyword: PRICE on product posts, SIZE on rings, CUSTOM on bridal and one-of-a-kind work. Then the DM does the selling, with the price, the link and the sizing guide sent to every person who asks. Use stories for restocks and gift deadlines, where a reply starts the same DM.
What should a jewelry Instagram caption say?
Lead with the piece and the metal, like “The Mara ring in 14k gold vermeil”, add one line about how it’s made or worn, then a clear ask: “Comment SIZE for our ring sizing guide.” Keep the price and sizing details for the DM, where each person gets the exact link. Use a keyword that matches the ask, so PRICE, SIZE and CUSTOM each send the right page.
How do you help customers find their ring size online?
Give them three options: the paper-strip method, a printable ring sizer (print at 100% and check the ruler), and a chart that converts mm to US sizes. Tell them to measure at the end of the day, check the fit over the knuckle, and size up for wide bands. Send all three in one link with a SIZE keyword, so every shopper gets the same clear steps.