Instagram DM automation for pet brandsPost the good boy. We send the link.
When someone comments SHOP, SIZE or RESTOCK on your post or Reel, BuzzWire sends them a private DM with the product page, your size chart or the restock list, and can reply under the comment too. Free and unlimited, on Instagram’s official API.
Free forever · No card · Pro $9.99/mo for restock emails5.0 on CapterraTrusted by 1,000+ creators and brands in 10 countries
- What it sends
- Product links, size charts, restock alerts, offers
- Works on
- Posts, Reels, stories and DMs
- Plan
- Free, with unlimited DMs
- Instagram’s rule
- One private reply per comment, within 7 days
- Pro adds
- Email capture, image cards, Follow Gate
Sound familiar?
Three moments every pet brand on Instagram knows.
Ready-made flows for pet brands
Pick one, swap in your product link, and it’s live in minutes.
These come from our ecommerce pack of 26 templates for product links, drops, offers and support. See all 26 ecommerce templates →
How it works for a product Reel
Three steps in the BuzzWire app, no code.
- Step 1
Pick the post and keyword
Choose the product Reel, or every new post, and the word people should comment, like SHOP.
- Step 2
Write the DM
Add the product link, a size tip and a few wording variations. Preview it on an iPhone before it goes live.
- Step 3
Turn it on
Add a public reply under the comment if you like. Every SHOP comment now gets the product page.
What to send at each step of a pet parent’s order
One keyword per moment. Pet parents get what they asked for, and you get the order.
| Moment | Keyword | What the DM sends | Best post |
|---|---|---|---|
| Spotted it | SHOP | The product page | Product Reel |
| Choosing a size | SIZE | Size chart with real measurements | Harness or bed post |
| First order | CODE | First-order offer with its terms | Welcome post |
| New pet at home | BUNDLE | Starter bundle | Story with “Reply BUNDLE” |
| Sold out | RESTOCK | An email ask for the restock note (Pro) | Sold-out post |
| After the order | TRACK | Order-tracking page | DM keyword in your bio |
Turn pet lovers into repeat buyers with Pro
Pro is $9.99/mo at the founding price. Every new account gets 14 days of Pro free, no card.
⚡ Surge Mode
ProWhen a post blows up, Surge Mode lines up the extra comments and sends their DMs at a safe pace, so your best post doesn’t leave fans without the link. On automatically with Pro.
Link in bio vs answering by hand vs BuzzWire
| “Link in bio” | Answering DMs by hand | BuzzWire | |
|---|---|---|---|
| Reply time | Whenever they find the link | Whenever you see the comment | Automatic, paced like a person |
| Size help | Buyers guess | Yes, if you answer each one | Your size chart in every DM |
| Nights and weekends | Yes | Only if you’re online | Yes |
| Public reply under the comment | No | By hand | Yes, with variations |
| Captures the lead | No | Sometimes | Email in the chat (Pro) |
| Cost | Free | Your evenings | Free; Pro $9.99/mo |
Creators and brands run their Instagram DMs on BuzzWire
- 1,000+creators and brands
- 10countries
- 450K+DMs sent automatically
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
Stats as of October 2026.
Built for Instagram’s rules and pet parents’ trust
BuzzWire follows Instagram’s messaging rules for you. A few pet-brand rules are yours to keep, and your DMs make them easy.
Instagram’s rules, built in
- One private reply per commentSent within 7 days of the comment. If they reply, you keep talking in Instagram’s 24-hour window.
- Only people who askedDMs go only to people who commented your keyword, messaged you or replied to your story.
- Official API and Instagram LoginNo password shared, no browser bots. Every send is paced within Instagram’s limits.
- STOP always worksAnyone who replies STOP gets no more automated messages.
Pet brand tips for your DMs
- Send health questions to a vetIf someone asks about allergies, diet or symptoms, have the DM suggest they check with their vet. Don’t let an auto-reply give care advice.
- Keep claims honestDescribe ingredients and materials as they are. Skip claims that a treat or supplement treats or cures anything.
- Get sizing rightLink a size chart with real measurements and how to measure, so pets get a safe, comfortable fit.
- State offer and shipping termsPut offer dates, shipping and return details on the page you link, and keep them current.
These are tips, not legal or veterinary advice. More detail: how we protect your account · Instagram DM limits
Features used in this playbook
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Product links, offers and the rules.
How do pet brands sell on Instagram?
Post your products in use, with real pets, and give each post one keyword, like “Comment SHOP.” Then send each person the product link in a DM. BuzzWire does that part for you, and can post a public reply so other pet parents see how to get the link.
Can a pet brand auto-DM people who comment on Instagram?
Yes. Instagram DM automation for pet brands is allowed when it runs on Instagram’s official API. BuzzWire is a Verified Meta Tech Provider: it sends one private reply per comment, within 7 days, and only to people who commented your keyword, messaged you or replied to your story.
How do I send product links to people who comment?
Set up a comment-to-DM flow on the post with a keyword like SHOP, and paste your product page link. Everyone who comments the keyword gets a private DM with that link. Use a different keyword for each product, or one flow that covers every new post.
Can I send a size chart in a DM?
Yes. Make a SIZE flow that links your size chart page, with real measurements and how to measure a pet. Put it on harness, collar and bed posts, so buyers pick the right size before they order and fewer orders come back.
How do I tell customers when a product is back in stock?
Use a RESTOCK keyword with In-DM lead capture (Pro). BuzzWire asks for an email in the chat and saves it to your Leads list. When the item is back, export the list as a CSV and email those customers from the tool you already use. How lead capture works →
Can I run a first-order discount through DMs?
Yes. Make a CODE flow that sends your first-order offer link, with the terms on the page. Keep the DM clear about what the code covers, like full-price items only, and when it ends, so every buyer gets the deal they expected at checkout.
What should my DM say when someone asks a pet health question?
Point them to a vet. BuzzWire answers only the keywords you set, and every other message stays in your inbox. If a keyword flow covers food or supplements, add a line like “Questions about your pet’s health? Check with your vet first.”
Does it work on Reels and stories?
Yes. Comment triggers work on posts and Reels, and story-reply triggers work on stories, like “Reply BUNDLE for the new-puppy bundle.” You can also set a DM keyword, like TRACK, for order tracking. All three triggers are on the Free plan.
Is BuzzWire free for pet brands?
Yes. BuzzWire’s Instagram DM automation for pet brands is free: the Free plan includes unlimited DMs and automations on one Instagram account, with comment, DM and story triggers and public replies. Pro adds lead capture, image cards and Follow Gate for $9.99/mo, and every new account gets 14 days of Pro free. Compare plans →
Instagram for pet brands: the DM playbook
What should a pet brand post on Instagram?
Real pets using your products: the harness on a muddy hike, the bed on a lazy Sunday, the treat at training time. Add care tips, sizing help and customer photos you have permission to share. Give each post one keyword, like SHOP or SIZE, so a pet parent who falls for the photo gets the right link in a DM right away.
How do pet brands work with dog influencers on Instagram?
Send product to pet creators whose audience matches yours, and agree on clear terms. Ask them to disclose the partnership as the FTC requires, with “ad” or “gifted” in the post. Give each creator their own keyword, like their pet’s name, so their followers get your product page in a DM. Separate keywords also make it easy to spot, right in the comments, which partner’s audience is asking.
How do you market a pet business on Instagram without ads?
Post often, reply to comments, and make every post easy to act on. A keyword in each caption turns “I need this!” into a DM with the link. Run a new-puppy bundle in stories, collect restock emails in the chat, and share customer photos with credit. Pet parents trust other pet parents, so real photos go a long way. Keep every claim about ingredients honest.