Instagram DM automation for tech reviewersReview the gear. We send the links.
When someone comments LINK, SPECS or SETUP on your review, BuzzWire sends them a private DM with your affiliate link, the spec sheet or your full gear list, and can reply under the comment too. Free and unlimited, on Instagram’s official API.
Free forever · No card · Pro $9.99/mo for image cards and lead capture5.0 on CapterraTrusted by 1,000+ creators and brands in 10 countries
- What it sends
- Affiliate links, spec sheets, gear lists and deals
- Works on
- Posts, Reels, stories and DMs
- Plan
- Free, with unlimited DMs
- Instagram’s rule
- One private reply per comment, within 7 days
- Pro adds
- Image cards, lead capture, Follow Gate
Sound familiar?
Three moments every tech reviewer on Instagram knows.
Ready-made flows for tech reviewers
Pick one, swap in your gear and link, and it’s live in minutes.
Start from our free template library and swap in your own gear and links. See all templates →
How it works for a review Reel
Three steps in the BuzzWire app, no code.
- Step 1
Pick the post and keyword
Choose the review Reel, or every new post, and the word people should comment, like LINK.
- Step 2
Write the DM
Add your affiliate link, a short disclosure and a few wording variations. Preview it on an iPhone first.
- Step 3
Turn it on
Add a public reply under the comment if you like. Every LINK comment now gets the product link.
What to send at each step of a review
One keyword per moment. Viewers get the exact link, and you get the click.
| Moment | Keyword | What the DM sends | Best post |
|---|---|---|---|
| Unboxing | FIRST | First-look notes and the product page | Unboxing Reel |
| Full review | LINK | The product link, with a disclosure | Review Reel |
| Comparison | SPECS | Side-by-side spec sheet | Comparison carousel |
| Setup tour | SETUP | Your full gear list | Desk setup Reel |
| Sale day | DEAL | Today’s deal link | Story with “Reply DEAL” |
| Buying guide | GUIDE | Buyer’s guide, after an email (Pro) | Guide carousel |
Turn review comments into subscribers with Pro
Pro is $9.99/mo at the founding price. Every new account gets 14 days of Pro free, no card.
⚡ Surge Mode
ProWhen a post blows up, Surge Mode lines up the extra comments and sends their DMs at a safe pace, so your best post doesn’t leave fans without the link. On automatically with Pro.
Link in bio vs answering by hand vs BuzzWire
| “Link in bio” | Answering DMs by hand | BuzzWire | |
|---|---|---|---|
| Reply time | Whenever they find the link | Whenever you see the comment | Automatic, paced like a person |
| The right link for each review | One link page for everything | Yes, if you paste it each time | A different link on every post |
| Nights and weekends | Yes | Only if you’re online | Yes |
| Public reply under the comment | No | By hand | Yes, with variations |
| Captures the lead | No | Sometimes | Email in the chat (Pro) |
| Cost | Free | Your evenings | Free; Pro $9.99/mo |
Creators and brands run their Instagram DMs on BuzzWire
- 1,000+creators and brands
- 10countries
- 450K+DMs sent automatically
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
Stats as of October 2026.
Built for Instagram’s rules and tech reviews’
BuzzWire follows Instagram’s messaging rules for you. A few review rules are yours to keep, and your DMs make them easy.
Instagram’s rules, built in
- One private reply per commentSent within 7 days of the comment. If they reply, you keep talking in Instagram’s 24-hour window.
- Only people who askedDMs go only to people who commented your keyword, messaged you or replied to your story.
- Official API and Instagram LoginNo password shared, no browser bots. Every send is paced within Instagram’s limits.
- STOP always worksAnyone who replies STOP gets no more automated messages.
Tech review tips for your DMs
- Disclose every affiliate linkSay “affiliate link” or “I earn a commission” in the post and in the DM, right next to the link. The FTC wants it clear.
- Say when gear was sentIf a brand sent the product or paid for the review, say so in the post and the DM, and use Instagram’s paid-partnership label.
- Date your pricesPrices change daily. Write “price at posting” or “price checked today”, so the DM stays accurate.
- Keep specs exactCopy specs from the maker’s page and link to it. If a number comes from your own test, say how you tested it.
These are tips, not legal advice. Check your affiliate program’s rules on where links can go. More detail: how we protect your account · Instagram DM limits
Features used in this playbook
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Affiliate links, specs and the rules.
How do tech reviewers share affiliate links on Instagram?
Put one keyword in the caption, like “Comment LINK for the product”, and DM each person your affiliate link with a short disclosure. BuzzWire sends those DMs for you, so every comment on a review, unboxing or setup tour gets the right link, even weeks later.
Is Instagram DM automation allowed for tech reviewers?
Yes. Instagram DM automation for tech reviewers is allowed when it runs on Instagram’s official API. BuzzWire is a Verified Meta Tech Provider: it sends one private reply per comment, within 7 days, and only to people who commented your keyword, messaged you or replied to your story.
Can I send Amazon affiliate links in Instagram DMs?
Yes. You can paste any link into the DM, including an Amazon affiliate link, a store page or your own deals page. Check your affiliate program’s rules on where links can go, add a clear disclosure, and keep to one link per DM, which is Instagram’s rule.
How do I disclose affiliate links in a tech review?
Say it in the post and in the DM, right next to the link: “This is an affiliate link, so I may earn a commission.” If the brand sent the product or paid you, say that too and use Instagram’s paid-partnership label. The FTC wants disclosures people can easily see.
Can I send a different link for each product I review?
Yes. Run one flow per review with its own keyword and link, or one flow on every new post with a keyword like LINK. Many tech creators use LINK for the product, SPECS for comparisons and SETUP for their gear list, so each viewer gets what they asked about.
Can viewers get the full spec sheet by DM?
Yes. Use a keyword like SPECS on comparison posts and link the DM to a spec page or shared sheet. List the specs that matter for the product, like battery, weight and ports, and add “price at posting” since prices change.
How do I build a newsletter list from my reviews?
Turn on In-DM lead capture (Pro). BuzzWire asks for an email, and a name if you like, before it sends your buyer’s guide or deal page. Each one is saved to your Leads list, and you can export a CSV to import into your newsletter tool. How lead capture works →
Can I send deal alerts from my stories?
Yes. Post a story that says “Reply DEAL”, and BuzzWire DMs the deal link to everyone who replies with that word. Add the price and when you checked it, since tech deals change fast, and disclose the affiliate link in the DM. How story-reply automation works →
Is BuzzWire free for tech reviewers?
Yes. BuzzWire’s Instagram DM automation for tech reviewers is free: the Free plan includes unlimited DMs and automations on one Instagram account, with comment, DM and story triggers and public replies. Pro adds image cards, lead capture and Follow Gate for $9.99/mo, and every new account gets 14 days of Pro free. Compare plans →
Instagram for tech reviewers: the DM playbook
How do tech influencers on Instagram make money?
Most earn from affiliate links on the gear they review, plus sponsored reviews and, later, their own guides or presets. The commission follows the click, so make the link easy to get. Put one keyword in each review caption, send the link in a DM to everyone who comments, and disclose it clearly. A review that keeps getting views keeps sending links for you.
How do I add affiliate links on Instagram?
Instagram doesn’t allow clickable links in captions, so most creators use a bio link page or stories. A DM works better for a single review: ask viewers to comment a keyword, then send the affiliate link in a private reply with a short disclosure. Each viewer gets the exact product, not a page of fifty links, and one link per DM keeps it clear.
Which comment keywords work best for tech reviews?
Short words that match what viewers want: LINK, SPECS, SETUP, DEAL, PRICE. Use one keyword per post so the link always fits the review, and put it in the first line of the caption. Skip one-letter keywords, which fire on ordinary comments, and model names people type anyway, which would send links to people who only mentioned the product in passing.