Instagram DM automation for Reels creatorsYour Reel takes off. We answer every comment.
When someone comments GUIDE, PRESET or PART2 on your Reel, BuzzWire sends them a private DM with the link they asked for, and can reply under the comment too. It keeps going when a Reel takes off, paced within Instagram’s limits. Free and unlimited, on Instagram’s official API.
Free forever · No card · Pro $9.99/mo for Follow Gate5.0 on CapterraTrusted by 1,000+ creators and brands in 10 countries
- What it sends
- Guides, presets, part 2s, gear lists
- Works on
- Reels, posts, stories and DMs
- Plan
- Free, with unlimited DMs
- Instagram’s rule
- One private reply per comment, within 7 days
- Pro adds
- Follow Gate, email capture, image cards
Sound familiar?
Three moments every Reels creator knows.
Ready-made flows for Reels creators
Pick one, swap in your link, and it’s live in minutes.
These are built on our general templates for links, lead magnets and story replies. Browse all DM templates →
How it works for a Reel
Three steps in the BuzzWire app, no code.
- Step 1
Pick the Reel and keyword
Choose the Reel, or every new Reel, and the word people should comment, like GUIDE.
- Step 2
Write the DM
Add your guide link and a few wording variations, so a busy Reel doesn’t send the same words every time. Preview it on an iPhone.
- Step 3
Turn it on
Add a public reply with variations under the comment. Every GUIDE comment now gets the link, paced within Instagram’s limits.
What to send for each kind of Reel
One keyword per Reel. Viewers get what they asked for, and you turn views into clicks.
| Moment | Keyword | What the DM sends | Best post |
|---|---|---|---|
| Tutorial | GUIDE | The full step-by-step | Tutorial Reel |
| Before and after | PRESET | An email ask, then your presets (Pro) | Transformation Reel |
| Series | PART2 | The next part, the day it’s up | Series Reel |
| Setup | GEAR | Your gear list | Setup Reel |
| Behind the edit | SONG | Audio and edit notes | Story with “Reply SONG” |
| Ready to learn | CLASS | Your class or paid guide | DM keyword in your bio |
Turn a viral Reel into followers with Pro
Pro is $9.99/mo at the founding price. Every new account gets 14 days of Pro free, no card.
⚡ Surge Mode
ProWhen a post blows up, Surge Mode lines up the extra comments and sends their DMs at a safe pace, so your best post doesn’t leave fans without the link. On automatically with Pro.
Link in bio vs answering by hand vs BuzzWire
| “Link in bio” | Answering DMs by hand | BuzzWire | |
|---|---|---|---|
| Reply time | Whenever they find the link | Whenever you see the comment | Automatic, paced like a person |
| A Reel with thousands of comments | Most people never find the link | Impossible to keep up | Every keyword comment answered |
| Nights and weekends | Yes | Only if you’re online | Yes |
| Public reply under the comment | No | By hand | Yes, with variations |
| Captures the lead | No | Sometimes | Email in the chat (Pro) |
| Cost | Free | Your evenings | Free; Pro $9.99/mo |
Creators and brands run their Instagram DMs on BuzzWire
- 1,000+creators and brands
- 10countries
- 450K+DMs sent automatically
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
Stats as of October 2026.
Built for Instagram’s rules, even on a viral Reel
BuzzWire follows Instagram’s messaging rules for you, however busy the Reel gets. A few creator habits are yours to keep.
Instagram’s rules, built in
- One private reply per commentSent within 7 days of the comment. If they reply, you keep talking in Instagram’s 24-hour window.
- Only people who askedDMs go only to people who commented your keyword, messaged you or replied to your story.
- Official API and Instagram LoginNo password shared, no browser bots. Every send is paced within Instagram’s limits.
- STOP always worksAnyone who replies STOP gets no more automated messages.
Reels creator tips for your DMs
- Pick a keyword that won’t fire by accidentUse a real word of four to eight letters, like GUIDE. Skip “yes” or one letter, which show up in normal comments.
- Vary the public replyAdd a few versions of “Sent! Check your DMs”, so a busy Reel doesn’t show the same line hundreds of times.
- Disclose paid linksIf your gear list has affiliate links, say so clearly in the caption and the DM, as the FTC asks.
- Use audio you’re allowed to useInstagram can mute Reels with music you don’t have rights to. Use the in-app library or licensed tracks.
These are tips, not legal advice. More detail: how we protect your account · Instagram DM limits
Features used in this playbook
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Viral Reels, pacing and the rules.
How do I send a link to everyone who comments on my Reel?
Add a keyword to the caption, like “Comment GUIDE”, and set up a comment-to-DM flow on that Reel. BuzzWire sends each person who comments the keyword a private DM with your link, and can post a short public reply under the comment so others see it works.
Is it allowed to auto-DM people who comment on my Reels?
Yes. Instagram DM automation for Reels creators is allowed when it runs on Instagram’s official API. BuzzWire is a Verified Meta Tech Provider: it sends one private reply per comment, within 7 days, and only to people who commented your keyword, messaged you or replied to your story.
What happens when a Reel gets thousands of comments?
BuzzWire keeps answering every keyword comment, paced within Instagram’s limits rather than all at once. On a very busy Reel the DMs go out over a longer stretch, but each person who comments within 7 days still gets the link. You don’t need to do anything while it runs.
Why do DMs go out at a steady pace on a viral Reel?
Instagram sets limits on how many messages an account can send. BuzzWire paces sends within those limits, like a person working through the comments, instead of firing them all at once. That pacing is how it’s built to work, and every keyword comment from the last 7 days still gets its DM.
Can I change the link after a Reel goes live?
Yes. Edit the flow, and the new link goes to everyone who comments from then on. People who already got a DM keep the first link, so point it at a page you can edit, like your guide page, and the link always stays current.
Does the keyword work on my old Reels?
Yes. Set a flow to “Any post or reel” and the keyword works across your whole back catalog. Instagram allows a private reply only within 7 days of a comment, so new comments on old Reels get the link, and comments older than that don’t.
Can I ask for a follow before sending the link?
Yes, with Follow Gate (Pro). BuzzWire asks the person to follow you, then sends the link. People who go quiet get one gentle reminder, and the link always arrives, so nobody who asked is left without it, and a big Reel brings in followers. How Follow Gate works →
Does it work on story replies and DMs too?
Yes. Add “Reply SONG” to a story, or “DM CLASS” to your bio, and BuzzWire answers those messages with your link the same way it answers Reel comments. All three triggers are on the Free plan, and your DMs and buttons can be in any language.
Is BuzzWire free for Reels creators?
Yes. BuzzWire’s Instagram DM automation for Reels creators is free: the Free plan includes unlimited DMs and automations on one Instagram account, with comment, DM and story triggers and public replies. Pro adds lead capture, image cards and Follow Gate for $9.99/mo, and every new account gets 14 days of Pro free. Compare plans →
Instagram Reels creators: the comment-to-DM playbook
How do Instagram Reels comments turn into clicks?
Give viewers one word to type and one thing they get for it: “Comment GUIDE for the step-by-step.” Say it in the Reel and in the caption’s first line. Each keyword comment gets a DM with the link, and the public reply under the comment shows others it works. Comments also tell Instagram people care, which can help the Reel reach more viewers.
Can you make money from Instagram Reels?
Yes. Beyond Instagram’s own programs, many creators earn from what the Reel points to: a paid guide, a class, presets or affiliate gear lists. A keyword turns each interested viewer into a click on that page. With lead capture, you collect an email first, so you can tell people about your next guide long after the Reel cools off. Follow Gate turns the same viewers into followers.
When is the best time to post Instagram Reels with a keyword?
There’s no single best hour. Check Instagram’s own insights for when your followers are most active and post just before that. The keyword matters more than the clock: comments can roll in for days, and BuzzWire answers each one within Instagram’s 7-day window, so a Reel that catches on late still sends every link. Put the keyword on screen in the first seconds, too.