Instagram lead capture, right in the DM
In-DM lead capture asks for an email in the Instagram chat before sending the link. BuzzWire saves every lead to your Leads list, ready to export as a CSV for the email tool you already use.
Verified Meta Tech Provider · Official Instagram API · Cancel anytime5.0 on Capterra1,000+ creators and brands in 10 countries- What it does
- Collects an email in the chat, then sends the link
- Works with
- Comment, DM keyword and story-reply flows
- Plan
- Pro, 14 days free for new accounts
- Your list
- Leads page with CSV export
- Name
- Optional second question
How lead capture works
Three steps in the BuzzWire app, no code.
- Step 1
Add a capture step
Turn on “Collect email first” in any comment, DM keyword or story-reply flow.
- Step 2
Write the question
Say what they’ll get and ask for the email in one friendly line.
- Step 3
Export your list
Every email lands in Leads with the keyword it came from. Export a CSV whenever you like.
Examples you can copy
Lead with what they get. The email question works best right after someone asks for something.
- Use this template →
maya.createsFitness coachPLAN - Use this template →
kai.codesTech creatorLIST - Use this template →
lena.stylesFashion shopEARLY - Use this template →
omar.eatsFood creatorPDF
Everything you can set
Email first, then the link
ProAsk once, then deliver what they asked for.Optional name
ProAdd a second question when you want first names.Works on every trigger
ProComments, DM keywords and story replies.Leads page
ProEvery email with its keyword and date in one list.CSV export
ProImport into the email tool you already use.Pairs with Follow Gate
ProAsk for the follow and the email in one flow.Message variations
FreeSpintax and {{username}} on the question and the reply.Any language
FreeAsk in your audience’s language.Same safety engine
FreePacing and STOP handling on every message.
Email collection people say yes to
People share their email inside the conversation they started, so it feels like a reply, not a form.
How it works for your audience
- They start the conversationOnly people who commented, DMed or replied to your story are asked.
- They choose to shareThey type their email themselves, after you say what they’ll get.
- Saved to your Leads listEach email is stored with the keyword that brought it in.
- You send from your own toolExport a CSV and email them from Mailchimp, Kit, Beehiiv or any tool you use.
How BuzzWire keeps it safe
- Official API and Instagram LoginNo password shared, no browser bots.
- Human-like pacingEvery send is paced within Instagram’s limits.
- Message variationsWording rotates so replies feel personal.
- STOP and link safetySTOP is always honored and risky links are blocked.
More detail: how we protect your account · Instagram DM limits
Lead capture is part of Pro
Free
$0 forever- Comment to DM, DM keywords and story replies
- Unlimited DMs and automations
- Public replies and message variations
- Any-language DMs and buttons
- Full safety suite
Pro
$9.99/mo- Everything in Free
- In-DM lead capture + CSV export
- Follow Gate and Follow Nudge
- Image-card DMs
- No BuzzWire line on your DMs
- ⚡ Surge Mode for viral posts
Every new account gets 14 days of Pro, no card. Compare plans
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Where emails go, setup and plans.
What is in-DM lead capture on Instagram?
It’s a step in an Instagram DM automation that asks for an email in the chat before sending the link someone asked for. BuzzWire saves each email to your Leads list, so you build an email list without a landing page.
Is lead capture free on BuzzWire?
Lead capture is part of Pro, at $9.99/mo or $79/yr. Every new account gets 14 days of Pro free, no card needed. Compare plans →
Where do the emails go?
Every email lands in the Leads page in BuzzWire, with the keyword it came from. Export a CSV whenever you want and import it into your email tool.
Can I ask for a name as well?
Yes. Add an optional name question after the email so you can greet people by name in your emails.
Which automations can collect emails?
All three: comment to DM, DM keyword automation and story-reply automation. Add the capture step to any flow.
How do I email my leads?
Export your Leads as a CSV and import it into the email tool you already use, such as Mailchimp, Kit or Beehiiv. Your list stays yours.
Is collecting emails in Instagram DMs allowed?
Yes. People type their email into the chat themselves, after you ask and say what they’ll get, inside a conversation they started.
Is this the same as the Lead label in Instagram chats?
No. Instagram’s “Lead” label only tags a conversation in your inbox. In-DM lead capture collects an email you can export and keep. What does Lead mean on Instagram? →
How is this different from a landing page?
There’s no redirect and no form. The question and the link both stay inside the Instagram chat people already opened.
Tips for better results
Say what they’ll get
“Reply with your email and I’ll send the 4-week plan” beats “What’s your email?” every time.
Ask once, keep it short
One question, one line. Add the name question only if you’ll actually use it.
Tag lists by keyword
Use a different keyword per lead magnet, so your export already shows who wanted what.