Instagram DM automation features
BuzzWire answers every comment, DM and story reply on Instagram automatically, then helps turn those people into followers and leads. Triggers are free forever; Pro adds growth tools for $9.99/mo.
Verified Meta Tech Provider · Official Instagram API
Triggers: catch every comment, DM and story reply
Free on every plan.- Free
Comment to DM
Someone comments your keyword on a post or Reel and gets your link in a DM, plus an optional public reply.
Learn more → - Free
DM keyword automation
Words like PRICE or BOOK get an automatic answer. Everything else stays in your inbox.
Learn more → - Free
Story-reply automation
Put “Reply LINK” on a story. Every reply with that word gets your link.
Learn more →
Growth: turn them into followers and leads
Pro, with 14 days free for every new account.- Pro
Follow Gate and Follow Nudge
Ask people to follow before they get the link. The link always arrives. Follow Nudge adds a friendly line instead.
Learn more → - Pro
In-DM lead capture
Collect emails right in the chat and export them as a CSV.
Learn more → - Pro
Image-card DMs
Send a photo, a title and a tappable button instead of a bare link.
Learn more → - Pro
⚡ Surge Mode
When a post blows up, extra comments wait their turn and get their DM at a safe pace.
Built into every automation
Free on every plan.- Free
Message variations
Spintax and {{username}} so every DM reads differently.
- Free
Public comment replies
Reply under the comment too, with variations or every Nth comment.
Learn more → - Free
Any language
Write every DM and button in your audience’s language.
- Free
Ready-made templates
Start from proven flows for your niche. Pick one when you sign up.
Start with a template → - Free
iPhone preview
See every DM before it goes live.
- Free
Safety on every send
Warm-up, human-like pacing, STOP always honored.
Learn more →
Guides
New to DM automation? Start here.Which feature do I need?
Pick your goal. Each one links to the feature that does it.- I want to send my link, guide or PDF to people who commentUse Comment to DM Free
- I want to answer PRICE, BOOK or LINK in my inboxUse DM keyword automation Free
- I want to turn story viewers into conversationsUse Story-reply automation Free
- I want to get more followers from my commentsUse Follow Gate Pro
- I want to build an email list from InstagramUse In-DM lead capture Pro
- I want to show a product with a photo and a buttonUse Image-card DMs Pro
Free vs Pro: every feature
Every new account gets 14 days of Pro. No card.| Feature | Free | Pro |
|---|---|---|
| Price | $0 forever | $9.99/mo or $79/yr |
| DMs and automations | Unlimited | Unlimited |
| Comment to DM (posts and Reels) | Included | Included |
| DM keyword automation | Included | Included |
| Story-reply automation | Included | Included |
| Public comment replies | Included | Included |
| Message variations and {{username}} | Included | Included |
| Templates and iPhone preview | Included | Included |
| Warm-up, pacing and STOP handling | Included | Included |
| Follow Gate and Follow Nudge | Not included | Included |
| In-DM lead capture + CSV export | Not included | Included |
| Image-card DMs | Not included | Included |
| ⚡ Surge Mode for viral posts | Not included | Included |
| BuzzWire line on your DMs | Small line | None |
| Priority support | Not included | Included |
Free Instagram tools
Free to use, and handy alongside your automations.- Caption generatorGet caption ideas for your next post.
- Bio generatorGet bio ideas for your profile.
- Engagement rate calculatorCheck your rate from likes, comments and followers.
- Money calculatorEstimate what sponsored posts could earn you.
- Size guide and resizerThe right size for posts, Reels and stories.
- Fonts generatorStyle your bio and captions with different fonts.
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Features FAQ
What each feature does, what’s free and what Pro adds.
What can Instagram DM automation tools do?
They send a direct message for you when someone comments a keyword, messages you or replies to your story. Good tools also post public comment replies, vary the wording of each DM, ask people to follow first and collect emails in the chat, all through Instagram’s official API.
What features does BuzzWire have?
BuzzWire has three free triggers (comment to DM, DM keyword automation and story-reply automation) plus public comment replies, message variations, any-language DMs, templates, an iPhone preview and safety pacing. Pro adds Follow Gate, Follow Nudge, In-DM lead capture and image-card DMs.
Which BuzzWire features are free?
All three triggers, unlimited DMs and automations on one Instagram account, public comment replies, message variations, templates, the iPhone preview and the full safety suite are free forever, with no contact cap and no card.
What does BuzzWire Pro add?
Pro adds Follow Gate with gentle reminders, Follow Nudge, In-DM lead capture with CSV export and image-card DMs, removes the BuzzWire line from your DMs and includes priority support, for $9.99/mo or $79/yr. Every new account gets 14 days of Pro free. Compare plans →
What’s the difference between comment to DM and DM keyword automation?
Comment to DM fires when someone comments your keyword on a post or Reel, and sends them a private DM. DM keyword automation fires when someone sends you a keyword in a direct message, and answers in that chat. Most creators use both.
Does BuzzWire work with posts, Reels and stories?
Yes. Comment to DM works on posts and Reels, on every post or only the ones you choose, and story-reply automation answers people who reply to your stories with your keyword.
Can I run several automations at the same time?
Yes. Comment, DM-keyword and story-reply automations run side by side, each with its own keywords, and you can add Pro steps such as Follow Gate or lead capture to any of them.
Do I need an Instagram Business or Creator account?
Yes. Instagram only allows DM automation on professional accounts, Business or Creator. Switching is free in the Instagram app, and you connect to BuzzWire with Instagram Login, no Facebook Page needed.
Does BuzzWire work on Facebook or WhatsApp?
No. BuzzWire is built only for Instagram, so every feature is designed around Instagram comments, DMs and stories.
How to choose the right features
What is an Instagram DM automation feature?
It is a rule that sends a direct message for you when something happens on your account: a comment, a DM or a story reply. BuzzWire runs every feature on Instagram’s official API, so it only messages people who contacted you first. See the complete DM automation guide.
What to compare between tools
Check whether the free plan caps contacts or messages, whether the tool connects through the official API with Instagram Login, and whether growth steps like Follow Gate or email capture cost extra. BuzzWire Free has no contact cap. Compare DM automation tools or see the free ManyChat alternative.
Which feature should you start with?
Start with comment to DM on your next post: it turns the comments you already get into DMs. Add Follow Gate when you want followers, and In-DM lead capture when you want an email list.