Instagram DM automation features — capture and convert
Three triggers, one safe engine. Built around how creators actually grow.

Turn comments into DMs
Tell followers to comment a keyword on any post or reel. The moment they do, BuzzWire sends them a DM with your link, PDF or offer.
See how it works →
Keyword replies + a smart catch-all
Auto-respond when someone DMs you a keyword, and set a default reply for everything else. One safe matching engine, conflict warnings included.
See how it works →
Automate replies to your stories
Put “Reply LINK” on a story; when a follower replies with that word, BuzzWire DMs them back — with its own keyword set, separate from your DMs.
See how it works →
Collect email inside the DM
Add a capture step to any flow and BuzzWire asks for email and name right in the conversation — validated and saved to Contacts.
See how it works →New to this? See the Instagram auto-reply & autoresponder overview.
Three triggers, one compliance-first engine
Every BuzzWire feature answers the same question: someone raised their hand on Instagram — a comment on a Reel, a keyword in your DMs, a reply to your story — so how do you get them the right link, fast, without risking your account? Comment-to-DM catches public comments and slides into the DMs. DM keyword automation handles inbound messages with a smart catch-all so nothing goes unanswered. Story-reply automation turns “reply LINK” stickers into instant sends. And in-DM lead capture collects the email right in the conversation, so the audience becomes yours to keep.
What makes them safe is that they all run on one shared engine. Whichever trigger fires, the same protections apply on every send: the official Meta Instagram API (never your password), a sliding-window rate cap that keeps you within Instagram’s own limits, a warm-up ramp for new accounts, a one-DM-per-person-per-24-hours cooldown, randomized human-like delays, spintax and personalization so no two messages look identical, and automatic STOP opt-out handling. You configure the message; BuzzWire handles staying inside Instagram’s rules.
That means you can mix and match — run comment-to-DM on your Reels, keyword replies in your inbox, and a story sticker during a launch — and never stack yourself into trouble. The safety is shared across all of them, so more automation doesn’t mean more risk.
Common questions
Which BuzzWire feature should I start with?+
Most creators start with comment-to-DM — you post a Reel, tell people to comment a keyword, and BuzzWire sends the link automatically. From there, add DM keyword automation for your inbox and story-reply automation for launches. The three automation types are free and share the same safety engine; in-DM lead capture is a Pro feature.
Do all features work on the free plan?+
Yes. Comment-to-DM, DM keyword automation and story-reply automation are all free, with unlimited DMs and the full flow builder. In-DM lead capture with CSV export is a Pro feature ($9.99/mo or $79/yr), and new signups get a 14-day Pro trial with no card required.
Is DM automation safe for my Instagram account?+
Every feature runs on Meta’s official Instagram API — no bots, no scraping, and BuzzWire never sees your password. It only messages people who engaged with you first, applies rate caps, a warm-up ramp, per-user cooldowns and human-like delays, and honors STOP opt-outs automatically. BuzzWire is a verified Meta Tech Provider.
Verified Meta Tech Provider. Not endorsed by or affiliated with Instagram or Meta.