Instagram DM automation for your niche
BuzzWire sends your link by DM when someone comments a keyword, messages you or replies to your story. Pick your niche to get ready-made flows, keywords and the rules for your industry.
Free forever · No card · 22 playbooks and 100+ templates5.0 on CapterraTrusted by 1,000+ creators and brands in 10 countries
For creators
Send links, freebies and affiliate picks to everyone who comments.
Influencers
Say “Comment LINK.” We DM every fan.Micro-influencers
Start small. Every comment gets your link.Reels creators
Your Reel takes off. We answer every comment.Fashion influencers
Post the outfit. We send the links.Beauty creators
27 templatesShow the routine. We send the products.Food bloggers
Cook it on camera. We send the recipe.Tech reviewers
Review the gear. We send the links.Travel creators
Post the trip. We DM the itinerary.Musicians
Drop the snippet. We DM the pre-save.
For coaches and experts
Turn comments into booked calls, sign-ups and email leads.
For brands and shops
Answer “price?” and “link?” with the product, the code or the size chart.
D2C brands
26 templatesPost the product. We send the checkout link.Fashion brands
Ecommerce packTease the drop. We DM the waitlist.Jewelry brands
Ecommerce packShow the piece. We send price and sizing.Skincare brands
Beauty packShare the routine. We DM every step.Home decor brands
Ecommerce packPost the room. We send the shop list.Pet brands
Ecommerce packPost the good boy. We send the link.
For local businesses
Menus, bookings, price lists and showings sent the moment people ask.
Or start from a goal
Every playbook is built from the same six building blocks. Pick the job you want your DMs to do.
- Free
Send links and freebies from comments
Popular with Travel creators, Food bloggers, Tech reviewers
How Comment to DM works → - Free
Answer “price?” and booking questions
Popular with Restaurants, Salons and spas, Photographers
How DM keyword automation works → - Free
Turn story viewers into conversations
Popular with Fashion brands, Beauty creators, Reels creators
How story-reply automation works → - Pro
Grow followers from your comments
Popular with Micro-influencers, Musicians, Fashion influencers
How Follow Gate works → - Pro
Build an email list from Instagram
Popular with Coaches and consultants, Finance creators, Fitness coaches
How lead capture works → - Pro
Show the product with a photo and button
Popular with Skincare brands, Home decor brands, Real estate agents
How image-card DMs work →
Template packs by niche
Copy a flow, swap in your link, and switch it on. Every pack is free to use.
Looking for something else? Browse all templatesStart from a blank flow
How every playbook works
Connect Instagram
Log in with Instagram on a Business or Creator account. No Facebook Page, no password shared.
Pick your niche’s flow
Start from a playbook or template: the keyword, the DM and the link are filled in for you.
Post and let it run
Add the keyword to your caption or story. Every match gets the DM, paced within Instagram’s limits.
Creators and brands run their Instagram DMs on BuzzWire
- 1,000+creators and brands
- 10countries
- 450K+DMs sent automatically
“It is easy to set up, the workflow builder is simple to understand, and I was able to quickly create Instagram DM and comment-to-link automations.”
“We put a keyword on our Reels and BuzzWire sends the link to every person who comments. Follow Gate turns those comments into new followers, and we collect emails right inside the DM.”
“Customers comment on our posts and BuzzWire DMs them the shop link, worded the way we would write it. It was easy to set up, and we don’t miss buyers in our comments anymore.”
Stats as of October 2026.
Turn your next comment section into followers and leads
Free forever, with 14 days of Pro to start.
Start free — no cardVerified Meta Tech Provider · Official Instagram API
Frequently asked questions
Niches, keywords, templates and the rules.
What is Instagram DM automation used for?
It sends a private message for you when someone comments a keyword, messages you or replies to your story. Creators use it to send links, guides and affiliate picks; coaches to book calls and collect emails; shops and local businesses to answer price, menu and booking questions with the right link.
Which businesses use Instagram DM automation?
Any account that gets the same questions in comments and DMs. On BuzzWire that includes influencers, travel creators, musicians, fitness and business coaches, finance and food creators, D2C, fashion, jewelry, skincare, home decor and pet brands, restaurants, salons and spas, photographers and real estate agents.
Do I need a different setup for my niche?
No. The setup is the same three steps for everyone: connect Instagram, pick a keyword and write the DM. What changes is what you send. Each playbook gives you ready-made flows, keywords and tips for your niche, so you start from something that already fits.
What are good comment keywords for Instagram posts?
Short, specific words of four to eight letters that match what you’re giving away: PLAN, RECIPE, LOOK, PRICE, TOUR, MENU. Avoid one-letter keywords and everyday words like YES, which fire on ordinary comments.
Can I use BuzzWire if my niche isn’t listed?
Yes. Comment to DM, DM keyword and story-reply automation work for any Instagram professional account. Start from the closest playbook or a general template, then change the keyword, the DM and the link. Browse all templates →
Do the templates cost extra?
No. Every template and template pack is free to use on the Free plan. Templates that include Pro steps, like asking for an email first or Follow Gate, use your 14-day Pro trial or a Pro plan.
Is Instagram DM automation allowed for businesses?
Yes, when it runs on Instagram’s official API. BuzzWire is a Verified Meta Tech Provider: it sends one private reply per comment within 7 days, messages only people who contacted you first, and paces every send within Instagram’s limits. How we protect your account →
How much does BuzzWire cost?
The Free plan is $0 forever, with unlimited DMs and automations on one Instagram account. Pro is $9.99/mo at the founding price, or $79/yr, and adds Follow Gate, In-DM lead capture and image-card DMs. Every new account gets 14 days of Pro free. Compare plans →
Instagram DM automation by industry
What is Instagram DM automation for businesses?
It is a way to answer the people who ask, without doing it by hand. When someone comments your keyword, sends you a word in a DM or replies to your story, BuzzWire sends a private message with your link. A creator sends a guide, a shop sends the product page, a restaurant sends the menu.
How do I pick the right keyword for my niche?
Use the word your audience already types. Realtors see “price?” and “tour”, food bloggers see “recipe”, fashion accounts see “link” and “size”. Put that word in the caption as “Comment TOUR for showing times”, so people know what they get.
Do the Instagram rules change by industry?
Instagram’s messaging rules are the same for everyone: one private reply per comment within 7 days, then a 24-hour window. Some industries add their own rules on top, such as fair-housing for real estate, affiliate disclosure for creators and no health claims for fitness and skincare. Each playbook lists them.