24 Instagram Auto-Reply Message Templates (Copy and Paste)

Welcome messages for new DMs: 5 templates

The first reply someone gets when they message you. Say you got it, give the most useful link, and ask one question.

{Hey|Hi} {{username}}! Thanks for the message, I read every DM. While you wait, here's where most people start → [link]

{Welcome|Hi} {{username}} 👋 New here? This is the best place to start → [link]

{Hi|Hey} {{username}}! Everything I offer, with prices, is on one page → [link]

{Hey|Hi} {{username}}! Reply with a number:
1 for prices
2 to book
3 for anything else

{Thanks|Thank you} for reaching out, {{username}}! My media kit and rates are here → [link]

Auto-replies to common questions: 6 templates

Most inbox time goes to the same five questions. Answer them with a keyword reply and a link to the page that holds the details, so a price change never leaves an old number in someone's DMs.

{Hi|Hey} {{username}}! Current prices and what's included are here → [link]

{Hey|Hi} {{username}}! Our hours and location are here, kept up to date → [link]

{Hi|Hey} {{username}}! Shipping costs and delivery estimates by country → [link]

{Hey|Hi} {{username}}! Pick a time that suits you here → [link]

{Hi|Hey} {{username}}! Here's where to get it → [link]

{Hey|Hi} {{username}}! The returns window and how it works → [link]

Public comment replies: 4 templates

The short reply posted under a comment after the DM goes out. It tells the commenter to check their messages and shows everyone else how to get the same thing.

{Sent|Done}! Check your DMs 💌

{On its way|Incoming} 📬 Check your messages (and message requests).

{Sent you|Just DMed you} the details!

{Thank you|Thanks so much}! 🙌

Story reply auto-replies: 4 templates

Story replies arrive in your DMs, so the automated answer lands in the same chat. Put the keyword on the Story itself.

{You got it|Here you go}, {{username}}! The link from my story → [link]

{Love it|Amazing}, {{username}}! Here's the thing I mentioned → [link]

{Done|Got it} {{username}}! Here's the launch page with the exact time → [link]

{You're in|Entry noted}, {{username}}! The rules and end date are here → [link]

After-hours, opt-out and human handoff: 5 templates

These replies keep the automation honest: they say when a person will answer, and they stop when someone asks.

{Hi|Hey} {{username}}! I'm offline right now and reply within a day. Most answers are here → [link]

{Got it|Thanks}, {{username}}. A person will pick this up, usually within a day.

No problem, {{username}}. You won't get any more automated messages from me.

{Hi|Hey} {{username}}! We're on a short break and back on [date]. Orders still ship; details here → [link]

{Thank you|Thanks so much}, {{username}}! Here's how to get the most out of it → [link]

How to set up an Instagram auto-reply

1. Connect a professional account. Use a Business or Creator account and an official-API tool. Never share your password.
2. Pick the trigger. A keyword in DMs, a keyword in comments, or a story reply.
3. Paste the message. Use a template above, add your link, and keep the {Hey|Hi} variations.
4. Add misspellings. Add common misspellings as extra keywords so near-misses still get answered.
5. Test it. Message or comment from a second account and check the reply arrives.

Rules for every Instagram auto-reply

• Answer first. The link or answer goes in the first message.
• One link per message, and no URL shorteners.
• Link to the page that holds prices and dates, instead of writing them into the message.
• Always offer a person (HELP) and always honor STOP.
• Meta's limits on automated replies, including the 24-hour messaging window, are in the rules every automated reply follows and our Instagram DM limits reference.

What this costs

BuzzWire is free with unlimited automations and no contact caps on one Instagram account: keyword DMs, comment-to-DM and story replies, sent within Instagram's limits. Pro at $9.99/mo or $79/yr adds in-DM lead capture and Follow Gate. More templates by niche are in the template library and 36 Instagram DM templates.

FAQ