ManyChat Pricing Calculator
Enter the Active Contacts from your busiest month. See what Free, Essential, Pro, Business and Advanced would cost, which plan is cheapest, and what a year adds up to.
Each person you message or who messages you counts once a month. A Reel with 3,000 keyword comments is about 3,000 contacts.
Cheapest ManyChat plan for this month
$99/mo
Business. About $1,188 a year.
| Plan | Plan price | Overage | Per month | Per year |
|---|---|---|---|---|
| Free | Not a fit: Covers 25 Active Contacts a month | |||
| Essential | $17 | $475 | $492 | $5,904 |
| Pro | $39 | $125 | $164 | $1,968 |
| BusinessCheapest | $99 | — | $99 | $1,188 |
| Advanced | $199 | — | $199 | $2,388 |
Month-to-month list prices plus monthly overage rates. Extra Inbox seats are $25 each on Pro and above. WhatsApp template messages are billed separately by country.
The same month on BuzzWire
$0 on the free plan, or $9.99/mo on Pro for lead capture and Follow Gate. BuzzWire is built for Instagram and doesn’t count contacts, so 5,000 commenters costs the same as a quiet one. DMs are unlimited and sent within Instagram’s limits.
Start free →Estimates from ManyChat’s published prices, not a quote. Your invoice may differ if you’re on an older ManyChat plan; check Settings → Billing → Subscription.
ManyChat pricing at a glance
| Plan | Monthly | Annual (charged once) | Active Contacts | Overage, monthly | Overage, annual |
|---|---|---|---|---|---|
| Free | $0 | — | 25 | — | — |
| Essential | $17 | $168 ($14/mo) | 250 | $0.1 | $0.08 |
| Pro | $39 | $348 ($29/mo) | 2,500 | $0.05 | $0.038 |
| Business | $99 | $828 ($69/mo) | 7,500 | $0.025 | $0.018 |
| Advanced | $199 | $1,668 ($139/mo) | 25,000 | $0.004 | $0.0028 |
USD. Free also caps you at 4 live automations, 2 channels and 1 Inbox seat. WhatsApp, SMS and Email start on Pro. Advanced overage can go lower at higher usage.
What ManyChat costs at common volumes
The cheapest plan, month-to-month, for one channel and a small team. Use the calculator for your own mix.
| Active Contacts a month | Cheapest plan | Per month | Per year |
|---|---|---|---|
| 1,000 | Pro | $39 | $468 |
| 2,500 | Pro | $39 | $468 |
| 5,000 | Business | $99 | $1,188 |
| 10,000 | Business | $161.50 | $1,938 |
| 25,000 | Advanced | $199 | $2,388 |
| 50,000 | Advanced | $299 | $3,588 |
How the ManyChat pricing calculator works
- Plan price. Month-to-month list price, or the annual charge divided by 12.
- Plus overage. Every Active Contact above the plan’s allowance, times that plan’s overage rate. Annual plans get the lower rate.
- Plus Inbox seats. Extra seats are $25 each on Pro and above. Free and Essential include one.
- Then the fit check. Plans that can’t run your setup are set aside: Free above 25 contacts or 4 automations, Free and Essential if you need WhatsApp, SMS or Email, and any plan with fewer channels than you need.
- Cheapest wins. The plan with the lowest monthly total is highlighted. ManyChat doesn’t switch plans for you, so this is the one to pick yourself.
How to keep a ManyChat bill predictable
- Price your busiest month. One Reel that takes off can move you two plans. Plan for that month, not your average.
- Set a contact limit. ManyChat has one under Settings → Billing → Subscription. It stops overage past a number you choose.
- Compare annual against your spikes. Annual lowers both the plan price and the overage rate, and the year is charged up front.
- Count automations, not only contacts. The free plan allows 4 live automations, and most creators reach that first.
For the full breakdown, with sources for every figure, read our ManyChat pricing guide.
Instagram comment-to-DM at one flat price
BuzzWire is built for Instagram and doesn’t count contacts. Reply to comments, Story replies and DM keywords on the free plan, with unlimited DMs sent within Instagram’s limits. Pro is $9.99/mo.
Start free →Frequently asked questions
How much does ManyChat cost per month?
Month-to-month, Essential is $17, Pro $39, Business $99 and Advanced $199. Paid yearly, they work out to $14, $29, $69 and $139 a month, charged once as $168, $348, $828 and $1,668. Each plan includes a set number of Active Contacts, and you pay per contact above it.
How is ManyChat priced?
By Active Contacts: each real person you interact with in a billing month counts once, through messages or automations. The count resets every month. Your plan includes an allowance, and every contact above it is billed at that plan’s overage rate.
How much does ManyChat cost for 10,000 contacts?
On monthly billing the cheapest plan for 10,000 Active Contacts is Business at about $161.50 a month: $99 plus 2,500 extra contacts at $0.025. Pro would be $414 for the same month.
Is ManyChat annual billing worth it?
If your volume is steady, usually yes. Annual billing saves 18–30% on the plan price and lowers the overage rate too. The trade-off is that the year is charged up front, so pick the plan for your busy months, not your average.
Does ManyChat have a Black Friday sale?
ManyChat’s pricing page showed no Black Friday offer when we checked on 27 October 2026. Its standing discount is annual billing, which takes 18–30% off the plan price. We’ll update this page if that changes.
What’s a cheaper option for Instagram comment-to-DM?
If Instagram is your main channel, a flat-priced tool keeps your bill steady when a post takes off. BuzzWire is built for Instagram: the free plan includes unlimited DMs, sent within Instagram’s limits, and Pro is $9.99/mo. See the full ManyChat vs BuzzWire comparison.
Sources and method
- ManyChat pricing page and the Free, Essential, Pro, Business and Advanced plan help articles (last updated 27 August 2026): prices, allowances, overage rates, channels and seats. Checked 27 October 2026.
- Essential’s annual overage is listed as $0.08 in its help article and $0.082 on the pricing page’s comparison table. We use $0.08.
- Our method: plan price + (contacts − allowance) × overage rate + extra seats. WhatsApp template fees, billed per country, aren’t included.